When I began selling software services years ago, there were a number of assumptions I made about how the world behaved. Specifically, as an engineer, I believed that people were rational, behaviors were predictable, and products / services were bought on the basis of their merit. What a rude awakening I

Cranberry Time

I recently took a quick trip to Boston and New York, and had the fortunate opportunity to try fresh cranberries. I say fortunate, because the experience imparted enough wisdom to never voluntarily subject myself to the same fate ever again. It's no wonder that the head of Ocean Spray, the